At any given time, we know how to find the most influential person who will best transmit the brand values that we wish to communicate. Distance is no object to us; we work both with Spain-based celebs and those who live further afield. Only by having the absolute knowledge of each group can we successfully compile a list of attendees to fulfil the photocall’s objective. Not everyone is here for fun, which is why we analyse exactly what we want to communicate and to whom on each occasion.